GIGGIO USER SPOTLIGHT
Magician Nick Einhorn
Nick Einhorn has spent the last 25 to 30 years as a renowned magician, performing for corporate events and private parties across the UK and around the world. Alongside his work as a performer, Nick is also the co-founder and co-director of Hat Trick Creative, a company that provides event support, production, and entertainment for high-profile venues.
However, balancing the creative and business aspects of his career presented a challenge – until he discovered Giggio, a platform that transformed his business operations.
Challenges and Solutions
Before Giggio, managing the administrative side of Nick’s career was time-consuming and cumbersome. “I used to do everything by hand,” Nick recalls. “I had a Microsoft Word template for invoices and contracts. It would take days, sometimes weeks, to send, receive, and finalise contracts by post.”
The manual processes of keeping track of bookings, payments, and contracts ate into valuable time that Nick could have spent focusing on his performances. In addition, running his entire business from a single computer was a risk. "If my computer broke down or got stolen, my entire business would be gone," he says.
The idea of moving to a cloud-based system initially made Nick hesitant, as he wasn’t fully comfortable with storing everything online. However, once he switched to Giggio, those concerns quickly faded. "Giggio has given me control over my business from anywhere in the world,” Nick explains. “I can send out contracts from the back of a taxi or even while sitting on a sunbed on holiday. I now have access to all my information 24/7 from any device."
Favorite Features
The ease and speed with which Giggio handles contracts and invoices is something Nick particularly values. “Before Giggio, I would manually fill out and track invoices in a book,” he says. Now, with a few clicks, he can send out professional contracts and receive digital confirmations within minutes.
One feature that stands out is the dashboard, which Nick describes as “very clear, concise, and user-friendly.” It allows him to monitor outstanding invoices, gigs awaiting confirmation, and client communications in one place. This functionality ensures that Nick stays organised without feeling overwhelmed by administrative tasks. “Giggio saves me time, and time is money,” he emphasises.
Impact on Business
Thanks to Giggio, Nick has been able to reclaim valuable hours that he once spent on paperwork. This extra time has allowed him to focus on expanding his creative efforts and even launch Hat Trick Creative, a second company that provides event entertainment and production services. “In the last few years, Giggio has given me the time to set up my second business, which has been financially and creatively rewarding,” Nick says.
Beyond time management, Giggio has helped Nick stay organised, enabling him to work more efficiently and deliver better service to his clients. “Show business is made up of two words—show and business. The business side is often the boring bit, but Giggio allows me to manage it easily, so I can focus on delivering a great performance.”
Future Outlook
As Nick continues to grow his two businesses, he’s confident that Giggio will remain an essential tool. With the ability to manage bookings from anywhere in the world, Giggio has allowed him to operate efficiently while maintaining a high level of professionalism. For fellow performers, Nick offers this advice: “For anyone booking more than four shows a month, Giggio will be one of the best investments you ever make.” With Giggio streamlining his business, Nick is free to focus on what he does best — creating memorable experiences that leave audiences talking for years to come.
Many thanks to Nick for taking the time to talk to us!
You can learn more about Nick's amazing work at einhorn.co.uk
