GIGGIO USER SPOTLIGHT
Emma Rushworth from String Infusion
Emma Rushworth is the director of the vibrant, all femal string group, String Infusion. Combining instrumental artistry with a real passion for delivering stunning live performances, they transform any corporate event into an unforgettable one. We spoke to Emma about how Giggio fits into their rapidy expanding business.
Meet Emma Rushworth...
Welcome, Emma! Thanks for joining us today. Could you introduce yourself and tell us about your role?
Absolutely. I'm Emma Rushworth, and I'm the director of String Infusion Limited, an entertainment company specializing in strings, both acoustic and electric. We cater to a wide range of events, from parties to corporate functions, providing top-notch entertainment for any occasion.
Your company seems to offer a diverse range of entertainment experiences. Can you elaborate on the kind of experiences you aim to deliver to your clients?
Certainly! We strive to provide immersive entertainment experiences that elevate any event. Whether it's a wedding, corporate event, or party, we aim to create unforgettable moments. Recently, we've been incorporating all-day entertainment packages, inspired by the trend seen in weddings. We tailor our offerings to suit each client's preferences, drawing inspiration from popular culture, such as the resurgence of interest in the Bridgerton aesthetic. By continually innovating and diversifying our services, we ensure that each event is unique and memorable.
You mentioned Giggio as a significant tool for your business. How has Giggio transformed your operations?
Giggio has been an absolute game-changer for us. Before using Giggio, we were drowning in emails and manual paperwork, struggling to keep track of bookings and contracts. Giggio streamlined our processes by centralising everything from contracts to invoicing. It's incredibly user-friendly, even for those of us who aren't tech-savvy. With automated reminders and a comprehensive booking system, Giggio has saved us time and reduced our stress levels significantly.
It sounds like Giggio has made a significant impact on your business. Can you share any specific challenges you faced before adopting Giggio?
Before Giggio, our biggest challenge was organisation. With multiple platforms and manual processes, we often found ourselves overwhelmed and disorganised. We relied heavily on emails and Microsoft documents, which led to confusion and inefficiency. As a musician myself, balancing performance commitments with administrative tasks was particularly challenging. I often found myself juggling tasks during gigs, leading to unnecessary stress and distractions.
How has Giggio empowered you to achieve more since you adopted it?
With Giggio, we've been able to delegate administrative tasks more effectively, allowing me to focus on my performances and other aspects of the business. We've even hired a dedicated staff member to manage Giggio, further optimizing our operations. Additionally, Giggio's training resources have been invaluable in helping us maximize its potential. By investing time in mastering its features, we've unlocked new possibilities and improved our efficiency.
Looking ahead, what are your plans for further growth and development, both within and outside of Giggio?
As we continue to grow, we're exploring opportunities to expand our services and reach new audiences. We're investing in building a stronger team to support our growing clientele and exploring new avenues for business development. Additionally, we're considering launching a separate brand to showcase our diverse entertainment offerings more effectively. By leveraging Giggio's capabilities and refining our operations, we're poised for continued success and expansion.
It's clear that Giggio has been instrumental in your journey. If you could change one thing about Giggio, what would it be?
Honestly, I can't think of anything to change about Giggio at the moment. It has exceeded our expectations and continues to meet our needs effectively. As we continue to explore its features and capabilities, we're excited about the possibilities it offers for our business.
Thanks to Emma for taking the time to talk to us. You can read more about String Infusion at stringinfusion.com and follow them on Instagram @stringinfusion
